Team / Kelly Higgs
- Director of Marketing & Market Research
- Direct: (248) 799 3157
As Marketing/Research Director, Kelly develops and oversees corporate branding and systems across multi-platform marketing services including overall design and messaging, online marketing, advertising, events, and corporate communications. Additionally, Kelly is involved in business development efforts, pulling together presentations and strategies to promote the firm’s services and capabilities. Drawing from over 20 years of commercial real estate experience, she also provides collaborative assistance toward various new initiatives to serve the growing needs of Signature Associates.
Kelly also manages the Market Research Department which is responsible for data collection, statistical analysis, and the reporting of product inventory and trends for the Southeast Michigan Real Estate marketplace, resulting in Signature Associates’ pride in maintaining what we believe to be the most accurate database in the State of Michigan.
Affiliations & Education
Crain’s Notable Women in Marketing 2018
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