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PickleRage to Open Indoor Facility in West Bloomfield in 2024

Posted By: DBusiness on November 10, 2023.  For more information, please click here to read the source article.


Florida-based PickleRage, an indoor pickleball company, is opening a facility in West Bloomfield Township sometime in early 2024.

Located in the Whole Foods-anchored shopping center at 7300 Orchard Lake Road (at 14 Mile Road), the club will seek to benefit from the township’s demographics, with more than 165,000 people living in a five-mile radius of the property (average household incomes of more than $150,000).

The facility will be 26,772 square feet and offer pickleball players year-round access to nine indoor courts that are designed to provide superior visibility and lighting, controlled temperature and humidity, and cushioned playing surfaces.

PickleRage has more than 500 locations planned over the next five years.

“We are thrilled to have secured our first location in the affluent Detroit suburb of West Bloomfield,” says Fred Battisti, head of real estate for PickleRage. “This is a key first-step in our business plan to take our indoor pickleball club nationwide. Pickleball is one of the fastest-growing sports in the U.S and our team is moving quickly to meet the demand of pickleball players across the country.”

The company offers pickleball players the chance to play pickleball 365 days a year at locations across the country. Each club will be equipped with smart courts that have the ability to video record and live stream matches and a range of amenities including a players lounge, beer and wine bar, free balls, paddle loans, and more.

“PickleRage is the perfect complement to an already stellar tenant roster at Gateway Center,” said Garrett Middlekauff, vice president of operations for CFM Properties. “Fitness concepts create perfect synergies with grocery-anchored centers, and this will no doubt be another perfect marriage.”

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