Signature Associates

We're sorry, but our site is built to take advantage of the latest web technologies that Internet Explorer 8 and below simply can't offer. Please take this opportunity to upgrade to a modern browser, like Google Chrome or Internet Explorer 11.

Contact Us


Popular Michigan snack company Better Made celebrates 90 years

Detroit’s last-standing chip manufacturer is 90 years old.

Better Made Snack Foods is marking its 90th anniversary this year with a continued commitment to the city where it was founded, quality products and constant innovation to bring new flavors to customers, according to a company news release.

The family-owned company was founded in 1930, as the Great Depression was taking hold on the nation. Founded by Cross Moceri and Peter Cipriano, it was initially named Cross and Peters Company. At the time, there were 20 chip manufacturers in Detroit. Better Made is the only one remaining.

“We’ve tried to make the best product possible, and that hard work paid off as we’re the last one standing,” said CEO Salvatore Cipriano, a descendant of one of the founders. “I’ve always said, we’re not trying to be the biggest, we’re trying to be the best.”

Better Made racked up new accolades this year when it took first place in Best Original Potato Chip and best Wavy Potato Chip from Kitchn, a U.S.-based online daily food magazine. The company’s BBQ chips also won recognition when they were named the best BBQ-flavored Potato Chip in the United States by The Wonderful World of Chips & Crisps 2020, a UK-based publication.

Constant innovation resulting in several new product releases every year has also contributed to the company’s longevity, the release said. So far in 2020, Better Made released jalapeno cheddar-flavored popcorn and peanut butter-filled pretzels and dill pickle chips – with more coming before the year’s end.

« Back to Insights