RealTruck to Open First Flagship Retail Store in Rochester Hills
Posted By: DBUSINESS on October 2, 2025. For more information, please click here to read the source article.
RealTruck in Ann Arbor, a global aftermarket product and accessory brand, manufacturer, and a digital destination for truck, Jeep, Bronco, and off-road enthusiasts, will open its first flagship retail store Rochester Hills on Oct. 30.
The new space will allow enthusiasts and newcomers to gather in an interactive environment for aftermarket accessories.
The store will provide a “premium retail experience with new ways to shop for and install vehicle accessories.
It also will feature product displays for different vehicles, including full-size trucks and SUVs fully outfitted with different products representing pastimes, hobbies, and pursuits.
“We’re elevating the truck experience by bringing the RealTruck brand to life with a store experience that will fuel Michiganders incredible passion for trucks,” says Tony Ambroza, chief growth officer at RealTruck.
RealTruck’s flagship store will offer:
- On-Site Vehicle Shopping and Personalized Displays: With RealTruck Builder, consumers can design their dream truck in a 3-D visualization tool, then bring it to life with in-store shopping, fitment, and onsite installation services.
- Installation Services and Expert Support On-Site: Customers can schedule appointments for easy installation by the pros on-site, and speak with product specialists who will be able to offer clear advice and guidance on products and installation services.
- Celebrating New Products and Curating Personalized Experiences: Customers will get priority access to new product launches and innovation updates along with an assortment of products that will appeal to both first-time and repeat purchasers.
- Testing and Building Marketplace: The store will serve as a showcase for area dealers to imagine new ways of engaging consumers at the retail level and bringing products to life.
To support the store’s opening, RealTruck partnered with Washtenaw Community College (WCC) during their six-week course titled Custom Cars and Concepts.
During the course, students had the opportunity to build vehicles for the store by accessorizing showroom display vehicles. The course also enabled them to capture content to promote the partnership and the builds that will be on display within the retail space.
Additionally, Pro Football Hall of Fame and Pride of the Lions inductee Calvin Johnson Jr. will support the celebration of RealTruck’s flagship store through a grand opening activation on Nov. 13.
Johnson will also get the opportunity to help build a Ford F-150, which will be showcased and displayed at the flagship store.
In 2027, the vehicle will be auctioned off with 100 percent proceeds going to the Calvin Johnson Jr. Foundation, a non-profit organization founded by Johnson in 2008 to empower at-risk youth in metro Atlanta and metro Detroit through mentorship, leadership, and scholarships to assist them in pursuing college and career dreams.
The store is located at 2576 S Adams Rd, Rochester Hills. To learn more about RealTruck and the flagship store, visit realtruck.com/store/detroit.
With its Ann Arbor headquarters and 30 manufacturing and distribution facilities across the United States, RealTruck designs, engineers, and assembles products in the U.S.
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