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Village of Rochester Hills welcomes new retailers

The Village of Rochester Hills has avoided some of the pitfalls other shopping centers are encountering and is adding a slew of new retailers.

The outdoor shopping center at Adams and Walton roads is at 95 percent capacity and has avoided many COVID-related closures, said Scott Aikens, vice chairman and director of leasing for Robert B. Aikens & Associates LLC, developer of The Village.

The Village will welcome four new retailers over the next few months and a department store next year:

Aikens said no specific opening dates have been set. The retailers are looking to have soft openings, he said, given the current pandemic-related restrictions in place. He declined to disclose terms of the leases.

The Village also added four new tenants last year: Dry Goods, Light and Loom, Lovesac and Rebecca’s Ladies Fashions and Accessories.

It also saw a few longtime tenants move out: Xfinity closed its store after its seven-year lease ran out. Moosejaw moved out after the Madison Heights-based company was purchased by Walmart and decided The Village was no longer a fit, Aikens said. A Victoria’s Secret store exited as the brand shuttered 241 stores last year.

Another popular brand is helping keep the Rochester Hills mall viable, Aikens said.

Whole Foods grocery store, now owned by Inc., opened in nearly 55,000 square feet at the mall in 2008.

“That grocery store is our anchor,” Aikens said. “Any time you have anything associated with Amazon as part of your portfolio, retailers are interested in joining you. Any mall that’s attached to Amazon is going to do well.”

Robert B. Aikens & Associates is proud of its leasing momentum during a challenging time.

“… we remain focused on ensuring a unique, enjoyable shopping experience for our community,” Margaux Keusch, senior director of leasing, said in a news release. “From familiar brand favorites, first-to-market specialty retailers, to locally owned boutiques, leasing is at the heart of everything we do as we continue to add to the merchandise mix.”

Scott Aikens said the announcement of the new retailers signals what should be a big year for The Village.

“We’re growing at a pretty good rate,” he said. “We understand that with everything happening right now, being able to bring in new retailers is a big deal.”


Posted By: Crain’s Detroit Business on April 2, 2021.  For more information, please click here to read the source article.

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