New Porsche Detroit North Dealership Opens in Shelby Township
Posted By: DBUSINESS on January 18, 2024. For more information, please click here to read the source article.
Porsche Detroit North, touted as a state-of-the-art Gen-5 Porsche dealership, has opened in Shelby Township.
The latest addition to the Rafih Auto Group, formerly Porsche Motor City, offers what owner Terry Rafih calls “a revolutionary and immersive experience for customers and Porsche enthusiasts.”
“I am thrilled to announce the opening of Porsche Detroit North,” Rafih says. “This dealership represents a ground-breaking collaboration between manufacturer and dealership, embodying the unparalleled luxury and innovation that define the Porsche brand.”
Porsche Detroit North, located at 45100 Mound Road (just north of M-59), is 10 times the size of the dealership’s previous facility, with a 40 percent increase in inventory capacity, Rafih notes. The dealership is designed to fully encompass the vision shared between Porsche Cars North America and the dealership group.
“Porsche Detroit North is the most-awaited dealership in Detroit and plans to bring unmatched luxury and innovation through the history of Porsche to the Shelby Township community,” Rafih says. “We are excited to introduce Porsche Detroit North to the Shelby Township community, allowing experiential elements that transform the experience of buying this luxury brand.”
The dealership is designed to blend modern architecture with cutting-edge technology to create a fully experiential environment, serving as a central hub for the community. Customers and team members will interact in various “worlds and lounges” throughout the facility, fostering a “unique and engaging experience.”
Upon arrival, visitors can walk through the entire facility, a stroll that culminates in a formation of cars resembling a racetrack starting grid. The visitor-centric building design celebrates all facets of the Porsche brand, offering client amenities, technology-driven conveniences, and design innovations through audio, visual, and virtual reality experiences.
Porsche Detroit North features social spaces with ample seating, corners for kids, and a full-service café. Clients will be surrounded by the latest Porsche models alongside legendary vehicles from the automaker’s past, creating a full brand experience.
The expanded service department will house 12 service bays, two classic bays, and two electric bays, all visible to guests through a large viewing window. The higher capacity service bay design, including reception lanes for service pick-up and drop-off, is intended to deliver shorter wait times and improved client satisfaction.
The new dealership was designed by Stucky Vitale Architects in Royal Oak.
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